The feature looks at how early strategic decisions can influence the direction and performance of B2B website projects.
Boston, Massachusetts--(Newsfile Corp. - October 7, 2026) - B2B web design and development agency GoingClear has been featured by DesignRush on why website strategy should come before high-fidelity design and layout decisions.
GoingClear outlines the strategic considerations that should guide B2B website projects before visual design decisions are made.
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The feature, titled Most B2B Website Projects Start With The Wrong Question, looks at how website teams can put visual decisions ahead of business goals, buyer needs, messaging, information architecture, and success metrics.
GoingClear Chief B2B Website Strategist Paul J. Scott said the sequence can have a direct effect on how well a redesigned website supports its intended conversion goals.
"Most B2B website projects don't underperform because of poor design. They underperform because design is asked to solve problems that strategy should have solved first."
The feature outlines several strategic considerations that should be established before visual design decisions are made:
- Establishing the strategic direction before moving into design decisions.
- Mapping how users move through a site and how information is organized.
- Identifying conversion paths based on how B2B buyers navigate and make decisions.
- Connecting website decisions to the reason for the redesign and the outcomes the site needs to support.
The DesignRush feature is available at B2B Website Projects Should Start With Strategy, Not Design.
About GoingClear:
Founded in 2001, GoingClear is a B2B digital agency focused on helping businesses build and maintain digital presences that align with buyer expectations and industry best practices, driving measurable growth in a clear way. With a focus on clarity and impact, GoingClear helps businesses strengthen their digital presence across platforms and industries that help them win with their websites & digital strategies.
About DesignRush:
DesignRush is a media platform and B2B marketplace connecting businesses with agencies through expert reviews, agency rankings, awards, industry insights, and curated agency recommendations for vetted projects.
Media Contact:
Name: Lauren Scott, Marketing
Company: GoingClear
Email: contact@goingclear.com
Phone: 617-649-7200
Company Website: goingclear.com
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